iQIYI Continues To Deliver An Immersive Viewing Experience With Drama “Lord Of The Losers” Reaching High Turnout

Wider choices and a more immersive experience

Released on June 18 under the LAUGN ON theater of iQIYI, The lord of losers is a sitcom featuring the office lives of young professionals. In the fifth interactive episode “Virtual Partner,” audiences are invited to help make choices for the main character as they experience virtual character companionship during the outbreak.

Viewers can choose the clothes of the virtual character and decide on a major storyline. The episode has 15 optional settings with 22 achievements for the audience to complete in total. Along with a wider variety of choices than existing interactive dramas, the episode outfitted each possible ending with a unique theme song in an effort to present a more complete and immersive storytelling.

The innovative features resulted in a 93% audience participation rate and an average user viewing time of over 30 minutes.

The lord of losers marks iQIYI’s latest interactive drama series with ever-evolving features, following the industry’s first interactive drama series titled His smile in 2019, and the highly anticipated title iPartment Season 5 in 2020.

Laying the groundwork with technology

In May 2019iQIYI introduced Interactive Video Guideline (IVG), the world’s first such framework, and Interactive Video Platform (IVP), to help content creators develop high-quality interactive entertainment experiences more conveniently and efficient, from concept development to plot set-up.

“The guideline not only sets a good foundation for the industry, but also reduces the cost of setting up iQIYI’s interactive content on its ever-expanding content lineup,” said an interactive content representative at IQIYI.

“As cases and experience increase, the content team will be able to transplant existing settings into emerging content and employ IVP with less support from technical teams,” the rep said, adding some of the interactive capabilities of The lord of losers were reused in the trailer for Adventures of detectives 2.

In addition to dramas, iQIYI has applied interactive functions to different fields, including variety shows and XR concerts. The Variety Show shark game introduced Shark Mode, allowing users to directly impersonate a character and join their favorite celebrities to collect hidden clues and identify the murderer. Meanwhile, iQIYI launched in March 2021 his THE9 “X-City” concert in extended reality (XR). Supported by its state-of-the-art XR technologies and interactive video technology, the concert brought to life the high level of immersion and real-time interaction between THE9 and its fans.

ZHENG Xiaoyi, Vice President of iQIYI, emphasized the vital role that interactive features play in delivering an enhanced user experience and creating a well-connected community. “iQIYI will continue to develop IP content as a core business strategy, create a fully immersive interactive experience with technology, strengthen connections with the public through digital assets, and create a new social universe based on user interests. .”

CONTACT: iQIYI press, [email protected]