Netflix canceled this drama last year – and hardly anyone noticed

Netflix’s canceled shows are notoriously difficult to track, as the streaming service rarely announces when programs aren’t renewed for new seasons. Typically, you hear about cancellations when someone notifies reporters, or when a star/creator says there won’t be any more.

Sometimes these statements go unnoticed for a while. Case in point: Tiny Pretty Things, which was pronounced dead late last year, with hardly anyone noticing at the time.

pop-culture (opens in a new tab) just spotted the semi-official announcement: a Youtube video (opens in a new tab) of one of the cast of the show, Brennan Clast who played Shane McRae. It’s dated November 2021, so it’s been prominently featured for some time.

“Netflix has decided not to renew Tiny Pretty Things for a second season,” he said, leaving no doubt. Perhaps more surprising is that even in November it was old news for those in the know, with Clost revealing the cast met the show’s fate just weeks after it debuted on Netflix in December 2020.

“The way Netflix works…they really look at the analytics between when the show comes out and the first ten days and then the first 30 days after it comes out,” Clost revealed.

He went on to say that a video of him cutting his hair (opens in a new tab) — dated Jan. 20, 2021 — was close to when the team actually learned the news. This is exactly 37 days after the show first became available worldwide.

Inside Netflix’s Cancellation Process

If Tiny Pretty Things undoubtedly had its fans, its rotten tomatoes (opens in a new tab) scores of 53% (reviews) and 50% (audience) suggest this isn’t the platform’s biggest loss. But what’s interesting is what Clost reveals about the behind-the-scenes process — and specifically why Netflix rarely announces shows won’t be returning.

“Netflix told us they weren’t going to announce it because the way Netflix content works is that it’s permanent on their platform,” Clast continued. “It will remain on Netflix indefinitely.

“They didn’t want to take away the discoverability of the show,” he continued. “If people know a show isn’t coming back for a second season, more often than not they’ll choose not to watch it. – they don’t want to get attached.

It makes sense, and I’m not surprised Netflix isn’t shouting about cancellations from the rooftops. As I’ve written before, given the nature of the platform makers, there’s no way I’m starting a new Netflix show in 2022 unless I’m sure it has a satisfying ending : something it is impossible to guarantee.

But despite all of this insider information, Clost still doesn’t have a definitive answer to the big question: why was Tiny Pretty Things canceled?

“In summary, I don’t know why our show was canceled,” he explained.

You might expect that to be due to low viewership numbers, but as Clast himself points out, the show was number one worldwide for over two weeks, which makes it look like it should have offered him some protection.

Indeed, it was “kind of a benchmark that Netflix told us to look for while waiting to hear about a second season,” says Clost. Breaking the top ten globally and in some markets are metrics Netflix is ​​looking at, apparently.

“We had something crazy like 32 million households finishing our show,” he continued. Apparently that wasn’t enough: “Now Netflix told us that our completion rate wasn’t what they were looking for when choosing to renew our show, so that’s what we were told.”

Despite this, Clast is full of praise for the company in general and hopes to work with Netflix again in the future. “I had a great experience working on a Netflix show, working with Netflix,” he said. “I am a young actor: I hope that I will work again and again with Netflix throughout my career.

This will depend, in part, on the sustainability of the Netflix model. The company recorded its first decline in more than a decade this year, and how effectively Netflix bounces back in the coming months is something that could have a huge impact on both the quality and quantity of original programming. that it produces in the future.

Next: This is a show you need to watch now – and it’s 94% on Rotten Tomatoes.