Netflix partners with Microsoft, streaming wars, Aussie drama

Media Affairs

Netflix chooses Microsoft as global ad partner as it plans new tier of service

The bake-off to find Netflix’s first ad partner is over, and Microsoft is the winner. The tech giant will be Netflix’s global advertising and sales technology partner, the streaming service announced on Wednesday. The Hollywood Reporter Alex Weprin.

“Microsoft has the proven ability to support all of our advertising needs as we work together to create a new ad-supported offering. Most importantly, Microsoft has provided the flexibility to innovate over time, both on the technology and sales side, as well as strong privacy protections for our members,” said Netflix COO and Chief Product Officer. Greg Peters written in a blog post.

The deal with Microsoft will allow Netflix to quickly enter the ad space, although Peters warned it was still in the “early stages” of its ad-supported offering.

[Read More]

Google says paid publishers could ‘undermine trust in search engines’

Google’s UK public policy chief has claimed paying news publishers for their content could undermine otherwise high trust in search engines, according to reports press gazette Bron Maher.

Tom MorrisonBell also criticized the upcoming Online Safety Bill, arguing that its exemption for news publishers could undermine its own goals by preventing platforms from quickly removing harmful content.

Speaking on the same panel, Impress’s chief regulatory officer also questioned the bill, saying it prioritized free speech above other rights.

[Read More]

How the Streaming Wars Created a $34 Billion Cottage Industry

Refrigerators aren’t movie stars, but they can pose a particular problem when they appear on screen. When larry david open the door casually Calm your enthusiasmthese shelves should be full of food and drink, and each of these items is likely to have a brand: Perrier sparkling water, Pacific chicken broth, Clover cottage cheese, reports Nine Publishing’s Sophie Haigney.

Product placement has long been a hallmark of Hollywood. Seeking to build brand recognition and associate themselves with cool characters, beverage and car makers in particular have for decades paid or hired consideration to get their products into movies.

But the rise of streaming has led to an explosion in product placement. Brands are looking for new ways to draw attention to their products and productions are looking for creative ways to offset costs. Product placement is now a $23 billion ($33.9 billion) industry, up about 14% since 2020.

[Read More]

Agencies

Swifty Media welcomes five new clients

Swifty Media welcomed five new clients across various categories, giving the new independent media agency a busy start since its launch in February 2022.

Swifty Media added RSL Victoria, Live Wire Park, St Vincent’s Foundation, Geelong Outdoor Furniture and VitalCALL, a division of Chubb Fire and Security, to their list of agencies in four months – with other accounts expected to join In the coming months.

Nick Swift, The Founder and Managing Director said, “It has been a very exciting time for Swifty Media, and we are excited for the opportunity to learn more about our new clients’ businesses and to strategize and execute. their campaigns.

“It’s a privilege to work with each of these new clients to help them grow and maximize their goals – as it is a privilege to work with all of the media providers across the country.

Thanks also to everyone who has helped us so far with mentorship and guidance to ensure each of our clients’ campaigns were executed with the best opportunities.

[Read More]

Shopper promotes Sam Cameron to NSW Group Sales Director

The out-of-home retail company, Shopper, has promoted Sam Cameron to the role of NSW Group Sales Manager – Independent Agencies and Direct Client Sales.

Guy Taffs, Shopper’s NSW Sales Director – Independent Agencies and Direct Clients said: “Shopper has been at the forefront of OOH growth in recent years, with the team aiming to become the primary partner retail sales from our independent agency and direct clients This goal is already well advanced given our recent market performance and the outstanding results of the latest IMAA Pulse survey.

“As a results-oriented professional, Sam’s appointment is critical to achieving our goals as we continue to focus on delivering effective campaign results to our independent agencies and key direct partners.”

[Read More]

Radio

2GB Host Ray Hadley Blasts Chris Smith Over Coral Princess Comments

2 GB Host Ray Hadley blasted the replacement presenter Chris Smith over comments made on the Coral Princess cruise ship which allowed passengers and crew to disembark despite 118 recorded Covid cases on board, news.com.au reports.

Hadley said he was “embarrassed to be on the same network” as him in a fiery rant following Smith’s comments on Wednesday.

Smith called for calm as panic threatened to ensue over another inevitable outcome on a crowded cruise ship. He said the passengers were well aware of the risk and said they should be released from the ship in Sydney immediately given the soaring Covid tally in NSW.

“We are in a different field, it is very different. We now have defenses against the virus and it’s not like following the Ruby Princess,” Smith said.

[Read More]

Television

Television is bigger and better than ever. Is it time for the Emmys to adapt?

When the first Primetime Emmy Awards were held in 1949, there were only three categories: Most Popular Television Program, Best Movie Made For Television, and Most Outstanding Television Personality, reports Nine Publishing. Thomas Mitchell.

At the time, the US population was just over 149 million, but only four million people actually owned a television. Unfortunately, this meant that most countries had not seen pantomime quiz winning the first Emmy for Most Popular Television Program.

Fast forward to 2022, and everything has changed. Chances are you not only own a TV, but also pay for multiple streaming subscriptions. Over the years, the Emmy categories have expanded, but fail to keep up with the diversity of the television landscape, as evidenced by this year’s nominations.

[Read More]

Australian drama the silent director

They can be loud and successful in nighttime numbers, but once Total TV numbers are in, reality shows don’t always come out on top, reports Television tonight.

Who knew there were drama series outclassing reality TV shows? They are rarely granted the same number of column inches.

Episodes of Far from home and Mystery Route: Origin have all upgraded MasterChef Australia, Australian ninja warrior, and Big brother.

[Read More]

Americans 50+ Fuel Growth in Streaming

The streaming business is maturing. viewers too. Americans 50 and older are driving the growth of streaming video in the US, leading to the biggest increase in time spent on services such as Netflix, Hulu and YouTube, according to data from measurement firm Nielsen , reports The Wall Street Journal Sarah Crouse.

People 50 and older accounted for 39% of streaming viewing time in May, up from 35% a year earlier, the data showed. Overall streaming usage has grown across the board, but the growth has come disproportionately from older audiences, and viewing share by all other age groups has declined over this period. According to Nielsen, people aged 50 to 64 claimed a greater share of streaming time than people aged 35 to 49 for the first time.

[Read More]

Sports media

Kyrgios becomes star attraction for Netflix tennis documentary series

Nick Kyrgios presents itself as a cash register for a streaming giant thanks to its explosive and dramatic tennis antics, reports News Corp’s Fiona Byrne.

The leg show that is Kyrgios has incalculable value for Netflix, and tennis in general, with one of Australia’s gifted but unpredictable players being followed as part of a new documentary series for the streamer.

His – already huge – profile and bankability will no doubt skyrocket once the series airs, likely next year, as he’s sure to get a big chunk of airtime.

Whatever you think of him, Kyrgios is the world tennis entertainment machine that people will want to watch on the show.

[Read More]