What makes a K drama show a success? Netflix reveals 3 key ingredients it looks for in a story

Have you been swept away by the sweet romance of “Crash Landing on You?” Did “Start-Up” inspire you to chase after your wildest dreams? Did the horrific thrill of “Kingdom” and “Sweet Home” help you forget all your troubles, even for a moment?

Korean dramas have helped many of us get through a difficult year, and the wide array of titles Netflix has to offer can sometimes make you wonder: what makes K-dramas and other Korean content so irresistible?

GMA News Online had the opportunity to ask Netflix Vice President for Content Kim Minyoung what can be considered key “ingredients” that they look for in a story, and she listed the following: :

1. Diversity

When it comes to quality K content, Kim thinks the most important thing is that “the stories are so diverse.”

“So this time around we have some traveling romantic thriller shows like ‘The King: [Eternal Monarch], ‘we have romantic shows like’ Crash Landing on You ‘, but we also have shows like’ Sweet Home ‘or'[The] Uncanny Counter or “Kingdom” or “Extracurricular,” she told GMA News Online.

“So if you think about the variety of stories available for Korean content, I think that’s what appeals to a lot of our audience, that they can actually take advantage of this different diversity. , she added.

“Sweet Home” – which tells the story of a dark supernatural phenomenon through 10 gruesome episodes – has a very different concept to that of popular K-Dramas, but its popularity has however climbed to 22 million homes in the world. world.

According to Kim, “This was all made possible by Korean directors, writers, actors and crew who have some of the brightest and most creative stories.”

2. Manufacturing quality

Have you seen the debris from outer space in “Space Sweepers?” What about all the amazing extras that brought the maniacal zombies that took control of Joseon to life in “Kingdom”?

“Over the decades, the Korean entertainment industry and the infrastructure that we have, the creators and our production teams, have evolved and developed a lot,” Kim said. “And, right now, we are at the stage where the Korean entertainment industry is capable of producing top-notch and high production value, which shows that [are] as high quality as any other show in the world. “

“[This] increases the level of our audience and the market continually strives to meet that level, so I think it’s just a virtuous circle around the value of production, the quality of production of our shows, ”he said. -she adds.

In keeping with its commitment to K-content, Netflix plans to spend nearly $ 500 million on making original Korean movies and TV shows this year.

The streaming giant has also established two new production facilities in South Korea and stepped up its engagement with Korean creators.

3. Resonance

The great thing about streaming services is that subscribers around the world can enjoy the same quality of on-demand entertainment regardless of their nationality, location or local language.

“I think the strongest, the greatest strength of Korean content is that, no matter what drama the show may have, Korean shows are very effective in helping our audience resonate with and identify with the show by. being able to describe emotions in great detail, ”Kim mentioned.

“There are so many diverse shows, and you have at least a few shows that you can really relate to … and I think strong emotions are one of the biggest strengths in Korean content,” he said. she adds.

According to Kim, Netflix’s Filipino audiences are known to be “very passionate and emotional, which is why our Filipino audiences really love Korean content.”

Netflix released an exciting lineup of new Korean movies and TV shows on Thursday at its “See What’s Next Korea 2021” press event.

Slate 2021 features “The Silent Sea,” a gripping sci-fi series starring Gong Yoo; “Hellbound”, a supernatural drama starring Yoo Ah In, a brand new zombie thriller called “All Of Us Are Dead” and many more. —JCB, GMA News